Dr. John F. Tripp, PhD, Assistant Professor, Baylor University

“Technology, Socialness and Trust: Rethinking Trust in Technology”

This paper motivates a theory of the predictiveness of two competing scales of Trust in Technology. It utilizes a new conceptualization of the “humanness” of technology to theorize as to the formation of different trust perceptions of technology. It is the journal version of an earlier paper presented at AMCIS.